I’m Nuno Soares, a business coach, entrepreneur, and author with over 20 years of experience leading and scaling businesses in the tech industry. I know what it’s like to be deep in the day-to-day operations, juggling growth, strategy, and everything in between. Having been in those trenches myself, I now help small business owners shift their focus from working in their business to leading on it with clarity and confidence.
My journey started in the IT Managed Services industry, where I built and led companies through the complexities of growth, innovation, and leadership. Along the way, I learned that success isn’t just about strategy—it’s about execution, mindset, and the ability to step back and see the bigger picture. That’s exactly what I help my clients do today.
I’m also the author of Digital Transformation – How Technology Can Transform Your Business, where I explore how business owners can leverage technology to drive growth and efficiency. As a certified coach with a Level 5 qualification in Effective Coaching and Mentoring from the ILM, I combine hands-on business experience with proven coaching methodologies to create a practical, results-driven approach.
I specialise in working with small business owners who feel stuck in the daily grind, struggling to make time for strategic growth. Through my LifeShifter OnePage Plan, I help my clients realign their personal values with their business goals, creating a leadership style that is both effective and fulfilling. Whether you need to reclaim your time, develop a long-term strategy, or refine your leadership approach, I’m here to help you take that next step.
Let’s work together to shift your perspective—so you can focus on leading your business, not just running it.
Ready to make a change? Let’s talk.
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